Test Bank for Marketing Real People Real Choices 8th edition Solomon Marshall and Stuart

This is completed downloadable Test Bank for Marketing Real People Real Choices 8th edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart

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Test Bank for Marketing Real People Real Choices 8th edition Solomon Marshall and Stuart

Test Bank for Marketing Real People Real Choices 8th edition Solomon Marshall and Stuart

Real People, Real Choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real peoplewho make real marketing decisions at leading companies everyday.
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented,and what they really mean in the marketplace.
Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
Also available with MyMarketingLab.
MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Table of Content:

Chapter 1: Welcome to the World of Marketing
Chapter 2: Global, Ethical, and Sustainable Marketing
Chapter 3: Strategic Market Planning
Chapter 4: Basics of the Market Research Process
Chapter 5: Marketing Analytics: Welcome to the Era of Big Data
Chapter 6: Understand Consumer and Business Markets
Chapter 7: Segmentation, Target Marketing, and Positioning
Chapter 8: Product I: Innovation and New Product Development
Chapter 9: Product II: Product Strategy, Branding, and Product Management
Chapter 10: Price: What is the Value Proposition Worth?
Chapter 11: Deliver the Goods: Determine Distribution Strategy
Chapter 12: Deliver the Customer Experience: Bricks and Clicks
Chapter 13: Promotion I: Advertising, Sales Promotion, and Public Relations
Chapter 14: Promotion II: Social Media, Direct/Database Marketing, and Personal

Product Details:

  • Language: English
  • ISBN-10: 0132948931
  • ISBN-13: 978-0132948937
  • ISBN-13: 9780132948937

Author: Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart

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