Test Bank for Marketing Public Relations Gaetan T. Giannini

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Product Descriptions

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

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Test Bank for Marketing Public Relations Gaetan T. Giannini

Test Bank for Marketing Public Relations Gaetan T. Giannini

Table of Contents

A Descriptive Test bank for Marketing Public Relations By Gaetan T. Giannini

1.An Introduction to Marketing Public Relations

2.Marketing Public Relations and the Marketing Communications Mix
3.Marketing Public Relations and the Organization it Serves
4.The MPR Framework – Objectives, Target, Connectors, Message & Measure
5.About the Media
6.Non-Media Connectors and Word-of-Mouth
7.Building a Connectors List
8.The Press Kit and Press Release
9.Selling the Story
10.Social Media
11.Events
12.Experts and Interviews
13.Crisis Management
14.Planning and Measuring

Origin Book Marketing Public Relations:

ISBN-10: 0136082998

ISBN-13: 978-0136082996

ISBN-13: 9780136082996

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