solution manual for E-Commerce 2016 Business Technology Society 12th Edition Laudon Guercio Traver

This is completed downloadable of Solution Manual for E-Commerce 2016 Business Technology Society 12th Edition by Kenneth C.Laudon, Carol Guercio Traver

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solution manual for E-Commerce 2016 Business Technology Society 12th Edition Laudon Guercio Traver

solution manual for E-Commerce 2016 Business Technology Society 12th Edition Laudon Guercio Traver

Understanding The Vast And Expanding Field of E-Commerce Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios

Table of Content:

1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
9. Online Retailing and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Details:

Language: English
ISBN-10: 0133938956
ISBN-13: 978-0133938951
ISBN-13: 9780133938951

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